The Meaning of a Sales Process In your business, do you know what causes sales inquiries to come in? Is there a repeatable process to achieve this? A sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through…
Defining a Sales Process In simple terms, a sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through referrals. The ‘series of steps’ are customer-centric and help the sales force of a company to retain customers and increase…
Are you looking to redesign your logo or business look and feel, or perhaps to sharpen up your marketing material? We can help! If your business is like most businesses, it has probably grown and evolved over the years. Maybe even your services or products have evolved and changed. So, has your brand kept up…
The power of a lead funnel “The generation of quality leads that convert is essential to the sustainability of a business.” In theory, it sounds simple, but practically implementing an effective marketing method is an entirely different monster. In this article, we’ll take a look at a dynamic tool in your marketing inventory – the…
A change in the balance of power The adage ‘your reputation is everything’ has never been truer than it is today. In the present-day’s vast, digital landscape, there has been a seismic shift in the balance of power – consumers now have a strong foothold on a brand’s reputation. Through the power of social media,…
The new year is already in full swing. Has your site achieved (or maintained) a high ranking on SERPs (Search Engine Results Pages)? If not, investing in a comprehensive SEO business package will help enhance your company’s visibility to search engine ‘crawlers’, which will strengthen the potential for your site to rank higher on SERPs.…
Fact: Artificial intelligence is here to stay – and like all other historical transformative technologies preceding AI, if you don’t capitalise on it, you’re going to be left behind, squandering potential revenue growth. The problem is that many SMEs believe that it’s a trend that’s meant for large companies that occupy a huge portion of…
Why email marketing is still relevant There’s a lot of chatter that with the evolution of social media and other communication platforms, email marketing is becoming redundant. However, according to an article published in Forbes, ‘A whopping 59% of B2B marketers report that email marketing is their most effective channel for generating revenue, and marketers…
To update or not to update? That is the question. What is Martech? Simply put, it’s the collective term for evolving marketing technologies. It’s no secret that the capabilities of the marketing technology landscape are evolving rapidly. The Martech Replacement Survey 2020 revealed that ‘about 83% of marketers have upgraded or replaced at least one…
It’s no secret that the economy has put tremendous pressure on retailers trading efforts this year. However, the popularity of Black Friday and Cyber Monday have provided a much-needed financial buffer. In 2018, South African consumers spent a total of approximately R2.9 billion on Black Friday, and this amount is expected to rise each…