Do you arrive at work every morning, turn on your computer and think, ‘what am I going to write and/or post today? This can put you in a reactive state, reducing productivity and which has an overall negative impact on the business. Not sure where to begin? Draw up a content calendar. The benefits of…
The new year is already in full swing. Has your site achieved (or sustained) its page rankings on SERPs (Search Engine Results Pages)? If not, allocating some of your budget to a bespoke SEO package will give your site the boost it needs to rank higher on results pages. Here are five important SEO trends…
You want to attract the right ideal audience, right? There are many ways in which this can be achieved but without a structured, segmented database and a thorough understanding of your prospective and/or existing customers’ behaviour to drive the content you publish, you’re wasting time, resources and money. Enter: Data Management Platforms and Customer Data…
For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities. Choosing the most effective one for your business will depend on: The type of business you own; your available resources; budget;…
If you are thinking about starting a new business and want to make a memorable first impression, then your company profile should be dynamic and comprehensive, clearly explaining your vision to customers and/or stake holders. A well-written company profile is best way to introduce your business, products and services. While creating your company profile, you…
In our digital age, having an online marketing strategy is not only recommended for any business, your customers expect to be able to engage with you online – even if you are a brick-and-mortar store. The internet is now one of the most effective and cost-efficient ways to increase sales. This means having a comprehensive…
Digitisation has shaken up the competitive landscape in virtually every industry. It is transforming business models, creating opportunities for innovation and enabling business growth. With the options of APIs, cloud computing, a spectrum of big data solutions to boost collaboration, lower technology costs and discover profitable customer insights. For small businesses that are yet to…
It ensures that your marketing objectives are aligned with your business goals and strategy. Furthermore, it formalises ideas and concepts, keeps you focused, establishes tasks, timelines and obtaining finance. Meeting the needs of your target market, is key to determining the development of products and services. Our marketing plan helps set clear and realistic objectives…
The digital sphere is the major freeway of communication and commerce, and as a result it is pertinent that you find effective ways of developing an online marketing strategy that is aimed at providing you with the best possible results. As a business owner, you have always relied on your advertising to reach potential customers…
Understand Your Body’s Timetable It’s important to organise your day around your body’s natural rhythms. Tackle complex tasks when your energy is at its optimal level. For many, this may mean first-thing in the morning, after you’ve rested and eaten. Save low-intensity, routine tasks for periods when your energy regularly dips, like late-afternoon. Everyone is…