The new year is already in full swing. Has your site achieved (or maintained) a high ranking on SERPs (Search Engine Results Pages)? If not, investing in a comprehensive SEO business package will help enhance your company’s visibility to search engine ‘crawlers’, which will strengthen the potential for your site to rank higher on SERPs.
Here are five SEO trends that need to be implemented on your site in 2019.
- Know your users’ intent
There is an intent behind every search query and the content of your website needs to meet that intent if you want your pages to rank high on Google.
There are three main types of intent:
- Informational – The user is looking for information.
- Transactional – The user is prepared to buy or to perform a specific online activity.
- Navigational – The user is trying to get to a certain site.
In order to achieve high ranking success, these needs have to be satisfied and therefore it is critical that you publish content that satisfies the different types of intent.
- Mobile-first indexing
There’s been a lot of chatter about mobile-first indexing, but what is it? It’s not too complicated. Basically, your mobile site is Google’s starting point for indexing. So, make sure when you’re implementing SEO actions for your site on desktop, that you replicate them on your mobile site.
For example, take a look at the work we’ve done for our client, Topline Manufacturers.
Description: The image on the right shows a mobile version of the new Topline website. The image on the left shows the desktop version.
- Page speed
The ability to begin your journey on a site as quickly as possible is a major ranking factor for Google. Ensure that you run a digital audit to find out if there are any problems influencing the pages’ loading speed. If there are issues, fix them; otherwise your site’s opimisation score will be affected.
- Create high-quality content
Google algorithm updates have reiterated the importance of high-quality organic content is a massive SEO influencer. Content can no longer be used to simply sustain a website.
Matt Siltala, president of Avalaunch Media, says, ‘What you need to do is create content that solves a problem – content that moves, motivates, and connects with people. If you can answer a question, get a lead, make a sale, help with SEO (link building), reputation management, social proof or community building purposes with a piece of content, then you win!’
- Grow Expertise, Authority and Trustworthiness (E-A-T)
Expertise; authority and trustworthiness (E-A-T) are three prominent ranking factors that are outlined in Google’s Quality Raters’ Guidelines which actually explains to us the type of website quality Google wants to see. It’s very simple, if you don’t E-A-T, your site will die; continue to grow these aspects to ensure your site has a great rapport with Google.
In summary, by researching and implementing the six abovementioned SEO trends to your site, you will strengthen your ‘relationship’ with Google and reap the rewards of your pages ranking higher in SERPs.
Need an SEO Business Package to optimise your site to be Google-friendly? Contact us to tell us about your business and we’ll guide you through our SEO service offering.