Solve problems effectively using flow charts If you have a business or an organisation, problems and concerns are a part of what you have to deal with every single day. These are not the easiest to deal with especially if you do not know where to start solving them from. This is why you need…
Ways You Can Create Effective Website Content The number one thing that you can do to get a great website that people will visit is to offer good website content. Writing solid content for your website is vastly different from any other type of writing. Website content must be written in a specific way because…
Tips on how to rank your website Search engine optimisation or SEO is necessary in order to achieve a high ranking on search engine result pages (SERPs). When our goal is to be placed on top, there are several factors that we need to focus on. In this article, we will focus on methods that…
An online marketing service must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and…
The truth is that people engage more with visual media; video, infographics; GIFS, and static photos that are clickable (linking through to another page). You’ll probably find that the average time spent on the page will be less, but page views tend to be significantly higher. Having said this, they should stand alone, but rather…
The Meaning of a Sales Process In your business, do you know what causes sales inquiries to come in? Is there a repeatable process to achieve this? A sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through…
The importance of creating a relatable brand identity Your brand is your professional identity; it’s the way you present yourself to your potential client base – and the rest of the world. Shaping your brand identity Right off the bat, you want people to get a good sense of your personality and character – essentially,…
Strategies for improving your business In my experience as a business consultant, I’ve assisted organisations by employing strategies to develop business growth in order to perform better. I have found that by implementing the following strategies with a relentless focus are beneficial in growing a business. If you value any of the below strategies or…
Solve problems effectively using flow charts If you have a business or an organisation, problems and concerns are a part of what you have to deal with every single day. These are not the easiest to deal with especially if you do not know where to start solving them from. This is why you need…
Small Business Management – Take the Flexible Approach The truth is that there is so much more to business than sheer manufacture and delivery. In order for an enterprise to grow, it needs to capture the psychology of the market and thrive in taking advantage of evolving trends and customer tendencies. With this in mind,…
The Meaning of a Sales Process In your business, do you know what causes sales inquiries to come in? Is there a repeatable process to achieve this? A sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through…
Defining a Sales Process In simple terms, a sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through referrals. The ‘series of steps’ are customer-centric and help the sales force of a company to retain customers and increase…
Are you looking to redesign your logo or business look and feel, or perhaps to sharpen up your marketing material? We can help! If your business is like most businesses, it has probably grown and evolved over the years. Maybe even your services or products have evolved and changed. So, has your brand kept up…
The power of a lead funnel “The generation of quality leads that convert is essential to the sustainability of a business.” In theory, it sounds simple, but practically implementing an effective marketing method is an entirely different monster. In this article, we’ll take a look at a dynamic tool in your marketing inventory – the…
A change in the balance of power The adage ‘your reputation is everything’ has never been truer than it is today. In the present-day’s vast, digital landscape, there has been a seismic shift in the balance of power – consumers now have a strong foothold on a brand’s reputation. Through the power of social media,…
The new year is already in full swing. Has your site achieved (or maintained) a high ranking on SERPs (Search Engine Results Pages)? If not, investing in a comprehensive SEO business package will help enhance your company’s visibility to search engine ‘crawlers’, which will strengthen the potential for your site to rank higher on SERPs.…
Fact: Artificial intelligence is here to stay – and like all other historical transformative technologies preceding AI, if you don’t capitalise on it, you’re going to be left behind, squandering potential revenue growth. The problem is that many SMEs believe that it’s a trend that’s meant for large companies that occupy a huge portion of…
Why email marketing is still relevant There’s a lot of chatter that with the evolution of social media and other communication platforms, email marketing is becoming redundant. However, according to an article published in Forbes, ‘A whopping 59% of B2B marketers report that email marketing is their most effective channel for generating revenue, and marketers…
To update or not to update? That is the question. What is Martech? Simply put, it’s the collective term for evolving marketing technologies. It’s no secret that the capabilities of the marketing technology landscape are evolving rapidly. The Martech Replacement Survey 2020 revealed that ‘about 83% of marketers have upgraded or replaced at least one…
It’s no secret that the economy has put tremendous pressure on retailers trading efforts this year. However, the popularity of Black Friday and Cyber Monday have provided a much-needed financial buffer. In 2018, South African consumers spent a total of approximately R2.9 billion on Black Friday, and this amount is expected to rise each…
Do you arrive at work every morning, turn on your computer and think, ‘what am I going to write and/or post today? This can put you in a reactive state, reducing productivity and which has an overall negative impact on the business. Not sure where to begin? Draw up a content calendar. The benefits of…
The new year is already in full swing. Has your site achieved (or sustained) its page rankings on SERPs (Search Engine Results Pages)? If not, allocating some of your budget to a bespoke SEO package will give your site the boost it needs to rank higher on results pages. Here are five important SEO trends…
You want to attract the right ideal audience, right? There are many ways in which this can be achieved but without a structured, segmented database and a thorough understanding of your prospective and/or existing customers’ behaviour to drive the content you publish, you’re wasting time, resources and money. Enter: Data Management Platforms and Customer Data…
For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities. Choosing the most effective one for your business will depend on: The type of business you own; your available resources; budget;…
If you are thinking about starting a new business and want to make a memorable first impression, then your company profile should be dynamic and comprehensive, clearly explaining your vision to customers and/or stake holders. A well-written company profile is best way to introduce your business, products and services. While creating your company profile, you…
In our digital age, having an online marketing strategy is not only recommended for any business, your customers expect to be able to engage with you online – even if you are a brick-and-mortar store. The internet is now one of the most effective and cost-efficient ways to increase sales. This means having a comprehensive…
Digitisation has shaken up the competitive landscape in virtually every industry. It is transforming business models, creating opportunities for innovation and enabling business growth. With the options of APIs, cloud computing, a spectrum of big data solutions to boost collaboration, lower technology costs and discover profitable customer insights. For small businesses that are yet to…
It ensures that your marketing objectives are aligned with your business goals and strategy. Furthermore, it formalises ideas and concepts, keeps you focused, establishes tasks, timelines and obtaining finance. Meeting the needs of your target market, is key to determining the development of products and services. Our marketing plan helps set clear and realistic objectives…
The digital sphere is the major freeway of communication and commerce, and as a result it is pertinent that you find effective ways of developing an online marketing strategy that is aimed at providing you with the best possible results. As a business owner, you have always relied on your advertising to reach potential customers…
Understand Your Body’s Timetable It’s important to organise your day around your body’s natural rhythms. Tackle complex tasks when your energy is at its optimal level. For many, this may mean first-thing in the morning, after you’ve rested and eaten. Save low-intensity, routine tasks for periods when your energy regularly dips, like late-afternoon. Everyone is…
One of the most of the challenging phases in a small business is deciding which aspects require the most attention. If you are starting a business, you should make sure that you are following a right path. There are several areas on which you need to focus. There are below some areas need to focus…
How’s business? Brilliant, I hope! In this issue I am going to provide you with 8 tips guaranteed to improve the quality and focus of your sales letters. Sales letters seem to be a forgotten art by many business people, but I believe that they are a low-cost and effective tool to add to your…
As entrepreneurs, we’ve all been there – starting a business is HARD. Here’s some personal advice on key focus points to help you when you’re starting out. The most challenging aspect in any small business is turning your great idea into a successful business, and how to work out problems you encounter along the way.…