Ways You Can Create Effective Website Content The number one thing that you can do to get a great website that people will visit is to offer good website content. Writing solid content for your website is vastly different from any other type of writing. Website content must be written in a specific way because…
An online marketing service must have the ability to take your business to an incredible new level and make you stand out uniquely to all the users and viewers of the internet. This type of promotional company must furthermore market a business to intense levels so that clients are able to find you easily and…
The Meaning of a Sales Process In your business, do you know what causes sales inquiries to come in? Is there a repeatable process to achieve this? A sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through…
Small Business Management – Take the Flexible Approach The truth is that there is so much more to business than sheer manufacture and delivery. In order for an enterprise to grow, it needs to capture the psychology of the market and thrive in taking advantage of evolving trends and customer tendencies. With this in mind,…
A change in the balance of power The adage ‘your reputation is everything’ has never been truer than it is today. In the present-day’s vast, digital landscape, there has been a seismic shift in the balance of power – consumers now have a strong foothold on a brand’s reputation. Through the power of social media,…
It’s no secret that the economy has put tremendous pressure on retailers trading efforts this year. However, the popularity of Black Friday and Cyber Monday have provided a much-needed financial buffer. In 2018, South African consumers spent a total of approximately R2.9 billion on Black Friday, and this amount is expected to rise each…
Do you arrive at work every morning, turn on your computer and think, ‘what am I going to write and/or post today? This can put you in a reactive state, reducing productivity and which has an overall negative impact on the business. Not sure where to begin? Draw up a content calendar. The benefits of…
If you are thinking about starting a new business and want to make a memorable first impression, then your company profile should be dynamic and comprehensive, clearly explaining your vision to customers and/or stake holders. A well-written company profile is best way to introduce your business, products and services. While creating your company profile, you…
It ensures that your marketing objectives are aligned with your business goals and strategy. Furthermore, it formalises ideas and concepts, keeps you focused, establishes tasks, timelines and obtaining finance. Meeting the needs of your target market, is key to determining the development of products and services. Our marketing plan helps set clear and realistic objectives…