Brand Management

The Importance of Online Brand Reputation

The Importance of Online Brand Reputation A change in the balance of power The adage ‘your reputation is everything’ has never been truer than it is today. In the present-day’s vast, digital landscape, there has been a seismic shift in the balance of power – consumers now have a strong foothold on a brand’s reputation. [...]

By | 2019-05-31T14:59:30+02:00 November 20th, 2018|Brand Management|0 Comments
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