Insight

The benefits of remarketing

Imagine that you ran a multi-channel campaign: you’ve invested many hours crafting content, bidding for keywords and boosted many posts on Facebook. It's been a tiresome process, but your conversion rate is still far below forecast. Different factors may have influenced the result. Perhaps the content wasn’t relevant enough, or the pay-per-click ads weren’t optimised [...]

By | 2019-08-27T07:53:03+02:00 August 27th, 2019|Brand Solutions, Insight|0 Comments

Should you integrate podcasts into content marketing strategies?

Podcast, noun A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. According to an article published on Medium, “Podcasts were popularised by MTV personality Adam Curry, known as the “Podfather” through his [...]

By | 2019-07-19T10:53:20+02:00 July 19th, 2019|Content Marketing, Insight|0 Comments

The Agency of the Future is Already Here

The Creative, Marketing and Brand Management Agency of the Future is Already Here As the changing economic climate has impacted brands’ marketing budgets, so too have traditional marketing and brand management agencies been hit and have had to restructure their staff to find the skills needed to satisfy their clients. What has emerged is the [...]

By | 2019-07-19T10:58:30+02:00 November 20th, 2018|Insight|0 Comments
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