Tips on how to rank your website Search engine optimisation or SEO is necessary in order to achieve a high ranking on search engine result pages (SERPs). When our goal is to be placed on top, there are several factors that we need to focus on. In this article, we will focus on methods that…
The truth is that people engage more with visual media; video, infographics; GIFS, and static photos that are clickable (linking through to another page). You’ll probably find that the average time spent on the page will be less, but page views tend to be significantly higher. Having said this, they should stand alone, but rather…
Are you looking to redesign your logo or business look and feel, or perhaps to sharpen up your marketing material? We can help! If your business is like most businesses, it has probably grown and evolved over the years. Maybe even your services or products have evolved and changed. So, has your brand kept up…
The power of a lead funnel “The generation of quality leads that convert is essential to the sustainability of a business.” In theory, it sounds simple, but practically implementing an effective marketing method is an entirely different monster. In this article, we’ll take a look at a dynamic tool in your marketing inventory – the…
To update or not to update? That is the question. What is Martech? Simply put, it’s the collective term for evolving marketing technologies. It’s no secret that the capabilities of the marketing technology landscape are evolving rapidly. The Martech Replacement Survey 2020 revealed that ‘about 83% of marketers have upgraded or replaced at least one…
In our digital age, having an online marketing strategy is not only recommended for any business, your customers expect to be able to engage with you online – even if you are a brick-and-mortar store. The internet is now one of the most effective and cost-efficient ways to increase sales. This means having a comprehensive…
Understand Your Body’s Timetable It’s important to organise your day around your body’s natural rhythms. Tackle complex tasks when your energy is at its optimal level. For many, this may mean first-thing in the morning, after you’ve rested and eaten. Save low-intensity, routine tasks for periods when your energy regularly dips, like late-afternoon. Everyone is…
One of the most of the challenging phases in a small business is deciding which aspects require the most attention. If you are starting a business, you should make sure that you are following a right path. There are several areas on which you need to focus. There are below some areas need to focus…
How’s business? Brilliant, I hope! In this issue I am going to provide you with 8 tips guaranteed to improve the quality and focus of your sales letters. Sales letters seem to be a forgotten art by many business people, but I believe that they are a low-cost and effective tool to add to your…
As entrepreneurs, we’ve all been there – starting a business is HARD. Here’s some personal advice on key focus points to help you when you’re starting out. The most challenging aspect in any small business is turning your great idea into a successful business, and how to work out problems you encounter along the way.…