The importance of creating a relatable brand identity Your brand is your professional identity; it’s the way you present yourself to your potential client base – and the rest of the world. Shaping your brand identity Right off the bat, you want people to get a good sense of your personality and character – essentially,…
Solve problems effectively using flow charts If you have a business or an organisation, problems and concerns are a part of what you have to deal with every single day. These are not the easiest to deal with especially if you do not know where to start solving them from. This is why you need…
The Meaning of a Sales Process In your business, do you know what causes sales inquiries to come in? Is there a repeatable process to achieve this? A sales process is a systematic approach involving a series of steps that enables a sales force to close more deals, increase margins and make more sales through…
The new year is already in full swing. Has your site achieved (or maintained) a high ranking on SERPs (Search Engine Results Pages)? If not, investing in a comprehensive SEO business package will help enhance your company’s visibility to search engine ‘crawlers’, which will strengthen the potential for your site to rank higher on SERPs.…
Fact: Artificial intelligence is here to stay – and like all other historical transformative technologies preceding AI, if you don’t capitalise on it, you’re going to be left behind, squandering potential revenue growth. The problem is that many SMEs believe that it’s a trend that’s meant for large companies that occupy a huge portion of…
The new year is already in full swing. Has your site achieved (or sustained) its page rankings on SERPs (Search Engine Results Pages)? If not, allocating some of your budget to a bespoke SEO package will give your site the boost it needs to rank higher on results pages. Here are five important SEO trends…
You want to attract the right ideal audience, right? There are many ways in which this can be achieved but without a structured, segmented database and a thorough understanding of your prospective and/or existing customers’ behaviour to drive the content you publish, you’re wasting time, resources and money. Enter: Data Management Platforms and Customer Data…
For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities. Choosing the most effective one for your business will depend on: The type of business you own; your available resources; budget;…