Yanga Njozela, managing director of Chwai, approached us to help him develop his company’s brand identity. He wanted to pursue his unique vision of being the leader in innovative building solutions to aid black-owned construction companies in South Africa
To update Chwai’s brand to truly reflect Yanga’s specific vision of Chwai: building lives, building communities and building Africa.
Following our methodology, we engaged in a process of brand discovery for Chwai.
By conducting extensive research using our specialsed analytical tools, we completed an industry and competitor analysis to position Chwai’s service offerings and online digital presence in the South African construction industry.
Our strategy was guided by Yanga’s passion and we drilled down to the core of Chwai’s vision. We designed a comprehensive company identity that presented a tangible look-and-feel conveying the purpose of Chwai.
We implemented our strategy by designing and developing a bespoke website to introduce Chwai’s brand identity to the world. Yanga was extremely happy with the creative approach we took with the design of his website. We are proud to continue working with Chwai.