Do you arrive at work every morning, turn on your computer and think, ‘what am I going to write and/or post today? This can put you in a reactive state, reducing productivity and which has an overall negative impact on the business. Not sure where to begin? Draw up a content calendar.
The benefits of a content calendar
A solid content calendar helps streamline your content writing and marketing efforts which, in turn, assists in achieving a higher return on investment (ROI). However, professional brand management needs to be in place to oversee the processes.
- Help you set goals
Who is your target audience? What is the purpose of the content you publish? If you can’t answer these questions, you need to take a step back and create/evaluate your goals. To maximise output, it’s essential to have a detailed calendar ready in advance.
- Target your ideal customers
You want to speak to an audience that has a high likelihood to convert, and therefore you need to drive traffic and generate quality leads. This can be achieved by writing targeted content that your audience wants to read.
Once you have found your audience, you need to keep them hooked by writing about relevant topics that add value. However, you also don’t want to overload them. A content calendar will help you determine the best content uploading frequency.
- Help your brand be more human
Truthfully, your audience is seeking a human connection; they don’t want to be treated as ‘just another customer’. Cookie-cutter content and blanket statements aren’t going to work. They want to know that you care about your audience. This will go a long way to cementing your brand’s online reputation.
To achieve this, your content needs to add value that cannot be found anywhere else. A content calendar allows you to plan according to your goals. You also have the ability to streamline your resources and make sure everyone is working in sync with each other.
Remember, your audience wants to be stimulated, inspired and made to feel better than they did before they engaged with your brand’s content.
- Incorporate your content across multiple mediums
Think of a content calendar as a map to success. In this case, the endpoint is being able to integrate content across multiple marketing channels effectively. When you combine this with an audience-centric marketing approach, you’ll find the treasure.
- Leverage evergreen marketing
The saying goes, ‘create once, use many times.’ This means choosing quality over quantity. Instead, write a few excellent pieces of content that have proven to be popular with your audience. These pieces form a benchmark off which you can leverage user engagement. Your content calendar will help you definitively plan what, where, when, and how you’ll deliver your golden nugget content.
At the end of the day, you need to know where your audience is in the digital space and ensure your content can be tailored to multiple channels to reach them. A content calendar is a cost-effective, timesaving, revenue-growing tool that will boost your brand unquestionably.
Do you need a content calendar drawn up, complemented by bespoke strategies that boost your business while saving you time and money? Please contact us today.