Your brand is the umbrella under which all of the supporting aspects of your business fall – and this includes your logo. It’s the visual representation of your core message, mission and values.
A logo should be designed in a way that appeals to your target audience. Even a cursory glance should immediately convey everything for which your brand epitomises.
Whether it’s stationery or a massive billboard, anything that bears your logo, is open to public interpretation and reflects on your business as a whole. Our expert design team can help create a logo that encompasses the concept and purpose of your business.
Introducing YOUR BRAND
Your brand is the cornerstone of all your marketing efforts – whether you’ve been in business for 10 days or 10 years. We can create an effective brand overview that works for you. Whether you’re launching a new business, or simply need to refresh your company’s existing identity.
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics visually.
The Creative Overview document will clearly define:
- Logo design
- Tagline development
- Brand colours
- Brand fonts
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. We can help you lay that first stone.We’ll help uncover what makes you special, differentiates you from the competition and defines who you are, what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people in order to create the right reaction.
SCOPE OF SERVICES
The first step involves our team obtaining a comprehensive understanding of your business, your industry, your competitors and your customers. This involves meeting with your team, conducting research, customer interviews and ultimately drilling down to the core of how people perceive your brand.
Corporate Creative Overview
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in visually.
DISCOVERING YOUR BRAND
Your brand is the umbrella under which all of the supporting aspects of your business fall. It defines public perceptions of you and therefore you need to know your core message.
We can help you translate the concept, passion and purpose of your business into a powerful brand that speaks, and creates engagement, with your target audience.
If you have already decided on your brand but aren’t getting the traffic you want, we’ll work with you to refine and mould it to suit your – and audience’s expectations
The scope of work, to be mutually agreed in writing, may include the following:
- Brand Introduction & Overview
- Brand Identity
- -Mission statement
- Target Market