Minuteman Press is a global design and digital printing company. Every branch is owned by a franchisee. The Maitland branch based in Cape Town, needed help increasing their digital footprint to reach more prospective customers.
To find effective marketing methods that would increase their digital footprint and drive traffic to their website that would generate quality leads which would convert. Our overall goal was to define the strength of Minuteman Press’s brand and highlight their diverse range of superior service offerings.
We conducted meticulous research into Minuteman Press’s competitors, specifically looking at their marketing methods. Based on the results and information we gathered, we determined that we could offer a number of services to reach prospective clients including a targeted Paid-Advertising (PPC) campaign.
We set out to design tailored, PPC campaigns. Within the campaigns, different ad groups are created, each of which has a central message relevant to the user. We also created a targeted social media campaign, plus an ‘arm your sales team’ mailer and flyer. We continue to monitor the campaigns’ performance and continuously adapt them to enhance their performance. We also provide the client with a detailed report.
Targeted social media campaigns