Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. We help uncover what makes you special, differentiates you from the competition and defines who you are, what you want to be, and what your target audience wants you to be. The development of the Chwai brand was essential to consistently delivering the right message to the right people in order to create the right reaction. To this end, we developed a Brand Manual consisting of Creative Overview and Style Guide.