Pay-Per - Click
PPC is constantly changing. The landscape, consumer intent, technology and platforms continue to evolve. Nelon has the right people, tools and approach to ensure your paid search visibility reflects on the first page of search engine results pages (SERPs).
This proposal will discuss your brand’s pay-per-click (PPC) advertising needs, including search engine marketing (SEM) and Google AdWords.
We are confident we can significantly increase traffic to your site as well as on-site conversions within the next six months.
We build our Google Ads campaigns within your master account, giving you full administrative access, transparency, and control. We’re here to deliver the highest-quality traffic to your site to ensure you’re seeing a true return on your investment. We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.
Campaign set up & execution
Your campaign will be divided into specific ad groups, allowing for the best possible optimisation between different industries, product categories, or geographies targeted by the campaign.
Text Ad Development:
Next, we take keywords for which you would like to rank and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features such as sitelinks, call extensions, callouts, and more.
We start with an initial consultation meeting to discuss your product/service, clients, industry, and more. We use the most sophisticated tools available to uncover which keywords will perform effectively for your campaign and determine exactly which terms and phrases match your target audiences’ behaviour.
Optimising landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them.
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads and Remarketing
Outside of search, Google partners with thousands of sites to learn more about your customer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to target your customer.
- Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product
- Interest Categories – We reach your target audience, showing them relevant messages across the web
- Remarketing – We bring your customers back! These customers have shown interest in your product but did not convert. This is a great way to re-engage those users.
Managing campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimisation experts will manage and optimise your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, as well as landing page optimisation recommendations to improve quality score.
How do you know if all of this is working? Don’t worry. We will provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimisations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
SCOPE OF SERVICES
In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and the demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert-keyword insights allows us to develop a fully-customised digital strategy!
You need a comprehensive digital customer acquisition strategy. By using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals, we will provide you with a comprehensive PPC / SEM / AdWords strategy. It will outline our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives.
Measurement and Key Performance Indicators
No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals. We measure the effectiveness of our campaign against those goals with relevant KPIs. Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report, and optimise the campaign to deliver on those objectives.