The purpose of a PR campaign is to define, plan and execute a specific objective for a client e.g. ‘to increase traffic to your website by 50% to increase sales through social media advertising’.
We’ll deliver the intended message (objective) to a targeted audience.
The message will be clear and concise to avoid any confusion.
Furthermore, not only will it inform the audience but it will also entice them to take an action – e.g. answer your call-to-action.
- Generate coverage with a set Advertising Value Equivalent (AVE)
- Obtain a 3:1 return on investment (ROI)
- Maximise brand exposure
- Generate a set cost per thousand (CPM)
SCOPE OF SERVICES
Generate and issue interesting and relevant content to right-fit media
This is where we shine. We know how to harness an interview opportunity with the media so you can tell your story, launch your product, or introduce your new partners.
Pitch in interviews on the relevant topics
Public relations is valuable, but how do you measure it? We look at the number of articles placed, online impressions and where the article was placed (was it a Cover Story?) to assign specific values to media coverage.
Invite and host key media for launch events and facilitate on-the-day interviews with relevant spokespeople.
Targeted Media list
We have a wide-ranging directory that provides us with detailed information of publications, websites, blogs, radio and TV stations across the country
Using our directory, we’re able to find out exactly which media needs to be targeted in order to maximise the exposure of your campaign.
We also use this directory to compile targeted media lists to ensure that your PR and marketing content/communications reaches intended audience.
Through our ability to access different types of information such as reach; audience; circulation; trending industry topics and even advertising rates, we can create list tailored to suit your business.
Media list coverage:
- Radio Stations