How is your brand performing and what is its current market positioning?
If you aren’t able to definitively answer this critical question, your brand could be infected and in need of a brand health check.
Our brand health check is performed by a team of experts from our design, marketing, and management departments. We perform a full brand assessment, extracting data from the 5 pillars: Digital, content creation, creative design, social media, competitor analysis, user experience (UX) and online reputation, starting with your digital footprint (e.g. PPC, SEO, social media marketing) and ending with your brand reputation management.
All data is collected, analysed and collated into a comprehensive report that reveals a complete, accurate breakdown of the positive and negative elements that are contributing to your brand’s current impact in your industry.
Why your brand health is important: Once you know your overall performance of your brand, you will have a benchmark against which you can determine how to fix weaknesses, refine your strengths and ultimately evolve to grow your bottom line.
Based on problem areas identified in the brand health check, a digital strategy will be drawn up with the intention to assist you in reaching your brand potential. This may include creating a website design strategy as well as a marketing plan (e.g. PPC, email marketing, social media), styling guide, brand manual, logo design, SEO strategy and more based on the identified areas that can be improved. Take the first step towards reaching your brand potential with this initial phase in our strategic brand management approach.
Diagnose your brand’s health today!
Brand Health Check
“80% of customers say your online reviews and reputation influence their buying decisions”
Get our brand health check and take the first step towards
DISCOVERING YOUR BRAND
Unique strategies, software, and reporting that give you amazing results.
Overview of Brand Health Check:
A strong digital footprint is essential to gauge how your brand is displayed to the world. If Google can’t find you, how can you expect potential customers to find you? Identify areas your brand is lacking in and perform better online.
High-quality, relevant content engages your audience which helps drive organic traffic to your website as well as your social media pages. Content creation needs to be a well thought out plan. Are you ticking the checkboxes for the right type of SEO friendly content your customers need?
Your brand has to have its own unique identity that aligns with your core message across all media. Find out if you have the right brand identity to appeal to your customers.
A prominent social media presence helps to create a ‘community’ of users who are actively engaged with your brand. Channels such as Facebook, Twitter and Instagram are used by billions of people every day, making them perfect platforms to find and engage with your target audience. Knowing your current social media performance facilitates strategizing for future social media marketing and management.
Knowing what your competitors are doing is key to stand apart. With the right insights you can leverage strategies to gain an advantage over the competition.
Your brand’s reputation shapes the way it’s perceived by consumers and a negative association can cause irreparable damage. Find out how you can get your brand performing better.
User experience (UX) check
Is your website easy to navigate? Your user has to be able to find what they’re looking for very quickly and complete the desired action as seamlessly as possible. Discover if your digital experience satisfies user experience design principles. Do you need UX design services by an insightful UX designer?
Meet your team of experts performing the brand health check:
Some of our clients:
Start A Project
Discover your brand with Nelon. Let’s start.
We love tackling new projects and getting to know you. Jot down your ideas and coolness of your brand by simply filling in the form – we’ll contact you within 24 hours to discuss how we can take your brand to the next level.
Call Now! +27 21 510 2306