Pay-Per-Click Marketing 2019-09-20T14:39:12+02:00

Pay-Per-Click Marketing

Well-researched strategic PPC campaigns for display advertising and search engine marketing

Looking for the best ad agencies in Cape Town at an affordable rate?

Try us today – we specialise in BOOSTING brands with a carefully crafted PPC strategy

Did you know that up to 80% of people ignore ads in search results. This demonstrates the importance of a skilled PPC Specialist. We are Brand Storytellers & Multi-skilled Experts, painting your new brand chapters and developing your online Marketing. Get Your Pay Per Click Marketing to the next level with the Nelon team.


Try Our Marketing Services Today!

PPC Case Study

Our Creative and Brand Management Agency is continuously adapting to changes in the PPC field. Here are some results from our PPC efforts for our clients

our client:

Marie Stopes


Boost traffic with PPC marketing


15 871 goal conversions and 389 480 impressions in 6 months

CTR in 6 months
our client:



Lead generation with PPC marketing

Conversions in 4 months

Find advertising agencies in Cape Town that specialise in brand development

Our Digital Advertising Agency experts are dam good at more that PPC Management & setting up ad campaigns

We tell brand stories, making your brand recognisable and not just another name on google searches. 

Paid search advertising is a form of online advertising that can extend from paid search ads and display advertising to Gmail campaigns. Our Digital Marketing Agency follows an approach to PPC which requires research, strategy, and measurement. At Nelon, our marketing consultants take gathered research and create a marketing campaign tailored for web and mobile online marketing. Every month the PPC campaigns are tested and improved on based on data-driven decisions. Enhance your lead generation with Google Ads now!

1. Research

In addition to competitive insights, we use industry-leading tools to discover more about your customers’ online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert keyword
insights allow us to develop a fully-customised digital strategy!

2. Strategy

You need a comprehensive digital customer acquisition strategy. By using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals, we will provide you with a comprehensive PPC / SEM / AdWords strategy. It will outline our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives.

3. Measurement

…and key performance indicators. No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals. We measure the effectiveness of your campaign against those goals with relevant KPIs. Whether your conversion is a purchase, a lead-generation form, or a PDF download, we can track, report, and optimise the campaign to deliver on those objectives.

A dominant PPC advertising campaign is a cost-effective marketing strategy that is targeted and measurable, enhancing your opportunity of gaining quality leads.

Why choose our marketing experts?

  • Google Partner Certified
  • marketing strategists
  • perform competitor analysis
  • we do our research
  • informed of the latest trends in PPC
  • build relationships with clients
  • talented graphic designers create display ad images
  • brand management experts
  • test, measure and improve

Benefits of PPC Management

  • cost effective paid marketing
  • allows for custom audience targeting
  • measurable results
  • multiple marketing campaign options
  • well supported platform
  • reach the right people in the right places at the right time

Paid Search Ads

Ad Groups:
Your campaign will be divided into specific ad groups, allowing for the best possible optimisation between different industries, product categories, or geographies targeted by the campaign.

Text Ad Development:
Next, we take keywords for which you would like to rank and build the best search ads possible. We write the best copy to catch your customers’ eye, and
use industry best practices and features such as site links, call extensions, callouts, and more.

We start with an initial consultation meeting to discuss your product/service, clients, industry. We use the most sophisticated tools available to uncover which keywords will perform effectively for your campaign and determine exactly which terms and phrases match your target audiences’ behaviour.

Landing Pages:
Optimising landing pages is a key part of a successful digital campaign that is often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every rand we spend sending customers to them.

Bid Optimisation:
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

Display Ads and Remarketing

Outside of search, Google partners with thousands of sites to learn more about your customers. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer, at the right time. We will use a combination of the tactics below to target your customer.

Contextual Targeting:
We show your ads exactly when the audience is consuming contextually-relevant content related to your product.

Interest Categories:
We reach your target audience, showing them relevant messages across the web.

We bring your customers back! These customers have shown interest in your product but did not convert. This is a great way to re-engage those users.

Campaign Management

Managing campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimisation experts will manage your campaign, including but not limited to, removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, as well as landing page optimisation recommendations to improve quality score.

PPC Reporting

How do you know if all of this is working? Don’t worry. We will provide monthly reports that include valuable campaign metrics and results, as well as a summary of all the awesome optimisations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are top performers, and what we are doing to deliver the most conversions.

Start A Project

Discover your brand with Nelon. Let’s start.

We love tackling new projects and getting to know you. Jot down your ideas and coolness of your brand by simply filling in the form – we’ll contact you within 24 hours to discuss how we can take your brand to the next level.

Call Now! +27 21 510 2306

Related Services

Our services extend beyond PPC marketing. The team of brand management experts at Nelon offer a full brand audit, design and marketing services as well as brand reputation management. Interested in other essential services to improve your brand performance? View more services here:

web design

Website Design

by insightful UX

web designers

brand manual style guide

Brand Manual

design for selling

your business

PPC advertising

PPC Marketing

tailored for your

brand needs

seo services

SEO Package

to maximize

 marketing results


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