A dominant PPC advertising campaign is a cost-effective marketing strategy that is targeted and measurable, enhancing your opportunity of gaining quality leads.
Our Digital Advertising Agency experts are dam good at PPC Management
Enhance your lead generation with Google Ads now
Paid search advertising is a form of online advertising that can extend from paid search ads and display advertising to Gmail campaigns. Our Digital Marketing Agency follows an approach to PPC which requires research, strategy, and measurement. At Nelon, our marketing consultants take gathered research and create a marketing campaign tailored for web and mobile online marketing. Every month the PPC campaigns are tested and improved on based on data-driven decisions.
In addition to competitive insights, we use industry-leading tools to discover more about your customers’ online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert keyword
insights allow us to develop a fully-customised digital strategy!
You need a comprehensive digital customer acquisition strategy. By using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals, we will provide you with a comprehensive PPC / SEM / AdWords strategy. It will outline our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives.
…and key performance indicators. No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals. We measure the effectiveness of your campaign against those goals with relevant KPIs. Whether your conversion is a purchase, a lead-generation form, or a PDF download, we can track, report, and optimise the campaign to deliver on those objectives.
Why choose our marketing experts?
- Google Partner Certified
- marketing strategists
- perform competitor analysis
- we do our research
- informed of the latest trends in PPC
- build relationships with clients
- talented graphic designers create display ad images
- brand management experts
- test, measure and improve
Benefits of PPC Management
- cost effective paid marketing
- allows for custom audience targeting
- measurable results
- multiple marketing campaign options
- well supported platform
- reach the right people in the right places at the right time
Paid Search Ads
Your campaign will be divided into specific ad groups, allowing for the best possible optimisation between different industries, product categories, or geographies targeted by the campaign.
Text Ad Development:
Next, we take keywords for which you would like to rank and build the best search ads possible. We write the best copy to catch your customers’ eye, and
use industry best practices and features such as site links, call extensions, callouts, and more.
We start with an initial consultation meeting to discuss your product/service, clients, industry. We use the most sophisticated tools available to uncover which keywords will perform effectively for your campaign and determine exactly which terms and phrases match your target audiences’ behaviour.
Optimising landing pages is a key part of a successful digital campaign that is often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every rand we spend sending customers to them.
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads and Remarketing
Outside of search, Google partners with thousands of sites to learn more about your customers. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer, at the right time. We will use a combination of the tactics below to target your customer.
We show your ads exactly when the audience is consuming contextually-relevant content related to your product.
We reach your target audience, showing them relevant messages across the web.
We bring your customers back! These customers have shown interest in your product but did not convert. This is a great way to re-engage those users.
Managing campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimisation experts will manage your campaign, including but not limited to, removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, as well as landing page optimisation recommendations to improve quality score.
How do you know if all of this is working? Don’t worry. We will provide monthly reports that include valuable campaign metrics and results, as well as a summary of all the awesome optimisations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are top performers, and what we are doing to deliver the most conversions.
PPC Case Study
Our Creative and Brand Management Agency is continuously adapting to changes in the PPC field. Here are some results from our PPC efforts for our clients
Start A Project
Discover your brand with Nelon. Let’s start.
We love tackling new projects and getting to know you. Jot down your ideas and coolness of your brand by simply filling in the form – we’ll contact you within 24 hours to discuss how we can take your brand to the next level.
Call Now! +27 21 510 2306