The purpose of a PR campaign is to define, plan and execute a specific objective for a client e.g. ‘to increase traffic to your website by 50% or to boost sales through social media advertising’.
Our approach to a creating a comprehensive public relations strategy
We’ll deliver the intended message (objective) to a targeted audience. The message will be clear and concise to avoid any confusion. Furthermore, it will inform the audience, and entice them to take an action – e.g. answer your call-to-action.
- Generate coverage with a set Advertising Value Equivalent (AVE)
- Obtain a 3:1 Return on Investment (ROI)
- Maximise brand exposure
- Generate a set cost-per-thousand (CPM)
Scope of services
Generate and issue interesting and relevant content to right-fit media.
This is where we shine. We know how to harness an interview opportunity with the media to tell your story, launch your product, or introduce your new partners.
Pitch in interviews on the relevant topics.
Public relations is valuable, but how do you measure it? We look at the number of articles placed, online impressions and where the article was placed (was it a cover story?) to assign specific values to media coverage.
Invite, host key media for launch events and facilitate on-the-day interviews with relevant spokespeople.
Crafting a press release or pitch is only half the battle when it comes to attracting media attention, and achieving positive news coverage. Where you send a press release is often more important than what you send.
We provide access to a comprehensive media database. Using our directory, we’re able to find out exactly which media needs to be targeted in order to maximise the exposure of your campaign.
We also use this directory to compile targeted media lists to ensure that your PR and marketing content/communications reaches the intended audience.
Media list coverage:
- Radio Stations
Scope of Services:
- Research and Strategy Development
- Press Release Drafting
- Targeted Media List Creation including magazines, newsprint, radio & online platforms.
- Distribution to Verified Media Contacts
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We love tackling new projects and getting to know you. Jot down your ideas and coolness of your brand by simply filling in the form – we’ll contact you within 24 hours to discuss how we can take your brand to the next level.
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