SOCIAL MEDIA TARGETED CAMPAIGN

A targeted social campaign is an effective way to promote your business and/or its products/services on social media platforms. They offer insight potential because the platforms allow users to comment and share your content. It’s a pivotal component of growing your business.

Through monitoring the campaign, we can analyse audience behaviour, amount of leads, conversions and offer insights into which areas are performing ¬and which aren’t. Based on the results, we can help adapt your campaign to meet users’ needs and expectations.

 

CONTENT CREATION
Using original material, sourced third-party material and repurposed website, blog and print content, we align a social media content publishing strategy to the clients’ marketing calendar. These posts are created to engage the target audience, generate leads and optimise conversations.

 

SOCIAL MEDIA ADVERTISING
We highly recommend that clients allocate some of their advertising budget spend on social advertising that includes boosting of posts and page promotion, increasing exposure across social media platforms.

SOCIAL MEDIA MANAGEMENT

After an analysis of the clients target audience, we would create (where no pre-existing account exists) or optimise existing social media platforms.

Social media platforms are channels through which target audience can engage, comment and ultimately interact with your brand. Your estimated Return On Investment will also be taken into account throughout this process.

When creating a business page, Facebook provides a variety of different business templates. We analyse the competitive environment and carry out an in-depth audit of your existing page by using specialised tools to
establish your page’s current ranking, providing us with a guide that allows us to take the next steps to effectively optimise your page. We’ll monitor and report back on the performance.

 

Our Social Media management services include:

  • Page optimisation
  • Content Creation
  • Building and execution of campaigns
  • Audience insights and management
  • Reporting

CONTENT CREATION
Using original, sourced third-party material and repurposed website, blog and print content, we align a social content publishing strategy to the client’s marketing calendar. This culminates in an average of two posts per week, which is intended to engage the client’s audience and starting conversations.

AUDIENCE MANAGEMENT:
We manage comments, questions, reviews and mentions. We also respond and manage engagement (this is often done in collaboration with the client, initially, until we learn enough about the business to take complete ownership).

OPTIMISATION
We ensure a comprehensive social media presence for your business by ensuring your page is fully optimised. 

Depending on the type of business (e.g. B2C/B2B), we highly
recommend that clients allocate some advertising budget to spend on social advertising, post boosting and page promotion.

SOCIAL MEDIA PROFILE UPDATE

A social media presence needs to be included in your marketing plan. It gives users a platform through which they engage and comment about your business.

Essentially, it creates a digital ‘community’ centred around your brand. It’s important for activity to be monitored, so that insights of target audience behaviour can be analysed. Furthermore, any negative feedback from customers can be addressed and rectified quickly.

When creating a business page, Facebook provides a variety of different business templates. We analyse the competitive environment and carry out an in-depth audit on your existing page by using specialised tools to
establish your page’s current ranking. The audit will give us insight that guide us in taking next steps to optimise your page.

 

We analyse the competitive environment and focus on:

  • Page visibility
  • Page verification
  • Visitor posts
  • Reviews
  • Messaging
  • Tagging
  • Restrictions
  • Filters
  • Updates

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