The Creative, Marketing and Brand Management Agency of the Future is Already Here
As the changing economic climate has impacted brands’ marketing budgets, so too have traditional marketing and brand management agencies been hit and have had to restructure their staff to find the skills needed to satisfy their clients. What has emerged is the modern agency – one of collaboration.
When Nelon, a brand consulting agency in Cape Town, launched two years ago, we set out with the intention of creating something different to the traditional idea of a brand management and advertising agency. With a collaborative approach to projects, a unique combination of business acumen and creative marketing ideas, we’ve proved to be the model of the agency of the future.
Not just a creative marketing agency
Today’s clients are pushing for their agencies to have more of an understanding of business strategy, and marry this with their creative. With recently industry news highlighting the changes taking place within larger branded agencies, to adapt to this need and expectation of their clients, we’re fortunate to have always had this as part of our service.
Nelon is a brand management agency, with a strong focus on business development, driving growth through creative strategy. We’ve always understood that it’s about top-line growth for our clients. Why can’t a client have creative strategy that actually works for their business? Fulfilling that need is why I started Nelon.
A modern agency model
By working with other specialists as their skills are needed, Nelon is able to bring exactly the right team together for each of our branding and marketing projects, to facilitate the most effective solutions for our clients.
We bring a unique mix of business acumen and creative marketing ideas, to build brands and increase top-line growth. But it’s more than just freelancers working on a project; every contributor goes above and beyond simply fulfilling the brief. It’s a real team effort. We are an agency of individuals working together to provide our clients with real results.