Tips on how to rank your website
Search engine optimisation or SEO is necessary in order to achieve a high ranking on search engine result pages (SERPs).
When our goal is to be placed on top, there are several factors that we need to focus on. In this article, we will focus on methods that are highly recommended by SEO professionals.
We shall go through them one by one, from the most important to the least important. All discussions will be based on Google search technology (courtesy of Google publications) with input from my own professional and personal experiences.
10 tips on how to rank your website
- The Link Popularity
The most important factor in making your SEO campaign a success is by way of linking, commonly known as the Link Popularity method. The main objective is to focus on getting hold of inbound links from other sites that are of high-quality and relevance to your own site’s contents. These methods include submitting your site to link directories and building reciprocal link (also known as reciprocal linking). Other methods that are also of importance include distributing articles from your site to other venues, by video blogging, by posting on forums and by way of social bookmarking.
- The Meta and Title Tags (Using of Keywords)
Please use The Meta and Title Tags, as others tend to neglect them. Take note to place only the keywords that you are targeting to get top rankings for on the Meta and Title tags. Place these keywords on the title and description portion of the tags. Also keep in mind that Google only allows around 8 to 9 words in the title tags in order for your site to be included on their search engine results.
- How long have your site been indexed?
I know it starts out as a question. But numerous search engines including Google have done what is called “sandboxing” to newly established sites on the internet. Each new site will have about 3 to 4 months to spend in the “sandbox” area. After that, search engines will eventually trust your site to be authentic. The longer your site have stayed online, (let us say around 2 years or more) the more you will be indexed by search engines.
- Good Anchor Text
Anchor texts are those texts on your webpages that are clickable-those words that have links. Keep those words with links short (just around 3 to 5 words). Even if you have numerous inbound links they will still be rendered useless if they are linked to poor-quality anchor links.
Experts in SEO also suggest setting your anchor texts to bold will improve your rankings on search engines.
- Place inbound links on your sub pages
Do not disregard all other pages on your website. Experts believe that placing links-those that are inbound links and popularity links– to the subpages of your website will definitely be a key to succeeding on ranking your website on top pages. So, what are you waiting for? Put inbound links to those subpages of your website.
- Make your Inbound links work
Inbound links only work if links coming to your webpages comes from sites that are relevant and from sites that contain relevant content. Please take note of this as this is of extreme importance.
- How does your site’s link popularity compare with your competitor?
Keep this question in mind. This is a top SEO Google tip. Make sure your website is not left behind by your competitors in the link popularity factor of webpages. Make sure that the number of your link popularity can compare to those of your competitor. If you can’t have comparable link popularity, then your website will unlikely succeed.
- The keywords on your website contents
Identify your top key terms. Having identified them, you must use these top key terms within your webpages by placing them on your site’s contents. Using certain key words (in phrases, sentences, etc) can have a great impact when they are found on your website contents. Take note of this: Google will be your fan when Google finds unique and relevant content on your webpages.
- Take note of the popularity and relevance of the sites linking to you
Obtain inbound links from sites that are recognized by search engines-those that are semi popular and popular. Make sure that these sites contain data that are relevant to your site’s contents. Sites that are ranked high when using your identified key terms during search are considered ideal sites for linking.
- Identify comprehensive, accurate SEO tools and use them
Identification of your key terms is important. A research needs to be conducted to identify them. Google has a keyword tool which I use personally - but do not be limited by this. Use and try others as well. And also, please analyse and study your competitors. Studying and analysing your competition can be done using SEO programmes.
