NELON | BUSINESS REVIEW
A reflection worksheet, adapted from the six areas of Nelon’s archived Brand Health Audit. This is not a scored assessment or a full audit.

1. DIGITAL
Can a customer find the information and the next step they need?
Look at your website and enquiry path. Check the contact details, service information and what happens after an enquiry.
Today: Working well / Needs attention / Not reviewed
Notes:

2. CONTENT
Does your material explain the offer in language your customer understands?
Compare your website, company profile and proposals. Look for a clear offer, a recognisable customer and enough detail to support a decision.
Today: Working well / Needs attention / Not reviewed
Notes:

3. CREATIVE
Does the business look consistent wherever a customer meets it?
Review the logo, presentation, imagery and templates across your main customer-facing material. Consider whether your team has the right assets to use.
Today: Working well / Needs attention / Not reviewed
Notes:

4. SOCIAL
Do your channels support the same message and customer conversation?
Consider which channels matter to your customers, what you share there and who responds. Check that the information reflects your current business.
Today: Working well / Needs attention / Not reviewed
Notes:

5. COMPETITOR
Is your difference clear alongside the alternatives your customer considers?
Compare the offer, positioning and supporting evidence. Note what you can explain more clearly without making claims you cannot support.
Today: Working well / Needs attention / Not reviewed
Notes:

6. REPUTATION
What helps a prospective customer trust your business?
Look at relevant work examples, references and customer feedback. Check that the evidence is accurate, current where needed and appropriate to share.
Today: Working well / Needs attention / Not reviewed
Notes:

FIRST PRIORITY
What needs attention first, and why?

NEXT STEP
Who needs to be involved, and what is the next step?

To discuss your business: info@nelon.co.za
Choose what you share. Do not include confidential records or system access with an initial enquiry.