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So far Administrator has created 31 blog entries.

How to be a success business: A look at Uber’s effective brand marketing strategy

The Uber case study on how to be a successful business Every business was a start-up originally. Jeff Bezos began Amazon in his garage, and Facebook was born at Harvard in Mark Zuckerberg's dorm room. Today, it’s almost impossible to fathom the e-commerce and social media juggernauts were an idea. So, what's the 'secret' that [...]

By | 2019-11-13T10:09:55+02:00 October 30th, 2019|Uncategorized|0 Comments

The benefits of remarketing

Not getting the marketing results you want? Imagine that you ran a multi-channel campaign: you’ve invested many hours crafting content, bidding for keywords and boosted many posts on Facebook. It's been a tiresome process, but your conversion rate is still far below forecast. Different factors may have influenced the result. Perhaps the content wasn’t relevant [...]

By | 2019-10-18T09:29:51+02:00 August 27th, 2019|Brand Solutions, Insight|0 Comments

Should you integrate podcasts into content marketing strategies?

Podcast, noun A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. According to an article published on Medium, “Podcasts were popularised by MTV personality Adam Curry, known as the “Podfather” through his [...]

By | 2019-07-19T10:53:20+02:00 July 19th, 2019|Content Marketing, Insight|0 Comments

Nelon launches #GiveBack Initiative

Brand Management and Marketing Agency offers SMEs a much-needed boost  Who are we? In short, we’re a unique agency focused on the entrepreneurial space with one purpose: to create epic journeys of growth that unlock our clients’ potential. Nelon, a creative brand management agency’s #GiveBack initiative, offering South African companies a chance to win a [...]

By | 2019-07-22T08:17:29+02:00 June 27th, 2019|Brand Campaigns, Brand Solutions|0 Comments

The Power of a Lead Funnel

“The generation of quality leads that convert is essential to the sustainability of a business.” In theory, it sounds simple, but practically implementing an effective marketing method is an entirely different monster. In this article, we’ll take a look at a dynamic tool in your marketing inventory – the lead funnel. What is a lead [...]

By | 2019-06-13T12:32:25+02:00 June 14th, 2019|Online Marketing|0 Comments

Why email marketing is still relevant

Why email marketing is still relevant There’s a lot of chatter that with the evolution of social media and other communication platforms, email marketing is becoming redundant. However, according to an article published in Forbes, ‘A whopping 59% of B2B marketers report that email marketing is their most effective channel for generating revenue, and marketers [...]

By | 2019-05-31T14:31:50+02:00 May 15th, 2019|Email Marketing|0 Comments

MSSA – Blue Ribbon Campaign

Marie Stopes South Africa wanted to launch the Blue Ribbon campaign – an initiative that spread awareness about a woman’s legal right to have a safe abortion, in South Africa. Our Challenge To conceptualise, design, market and manage the campaign. Essentially, we had to find a strategy that would tangibly convey the following statement: “We [...]

By | 2019-05-27T13:16:27+02:00 April 30th, 2019|Brand Campaigns|0 Comments

Introducing Nelon’s Brand Health Check

Do you really know if your brand is performing to its full potential across all channels that you utilise? Are you able to monitor the execution of strategies in real-time and compile a comprehensive report? If you aren’t able to definitively answer these critical questions, your brand could be infected and need a check-up. Nelon [...]

By | 2019-07-22T09:08:37+02:00 April 17th, 2019|Brand Health Check, Brand Solutions|0 Comments

Brand Building: Chwai

BRAND BUILDING: CHWAI Chwai was formed in 2009, operating primarily as a construction support services company, and a supplier of building material and associated hardware products to master builders, building contractors, home improvers and private developers. Yanga Njozela, managing director of Chwai, approached us to help him develop his company’s brand so he could pursue [...]

By | 2019-06-11T09:01:22+02:00 March 26th, 2019|Brand Solutions|0 Comments

5 SEO trends in 2019

5 SEO Trends in 2019   The new year is already in full swing. Has your site achieved (or maintained) a high ranking on SERPs (Search Engine Results Pages)? If not, investing in a comprehensive SEO business package will help enhance your company’s visibility to search engine ‘crawlers’, which will strengthen the potential for your [...]

By | 2019-05-27T13:50:15+02:00 March 22nd, 2019|SEO|0 Comments
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