ENTERPRISE CONNECTIVITY / BRAND LEADERSHIP
TransAfrica Communications
Contract brand leadership for an enterprise-connectivity business in Rwanda.
The business
TransAfrica Communications operates in enterprise connectivity, serving businesses with internet and private-network services. The engagement was based in Kigali, Rwanda.
The engagement
The work formed part of a contract brand-leadership engagement, with Chris Nel serving as Chief Brand Officer from April 2021 to February 2022.
Experience in context
TransAfrica forms part of Nelon’s historical client experience in brand leadership and business-to-business communication. It adds an enterprise-connectivity and East African context to the company’s wider work with technically focused businesses.
Let’s talk about your business.
Tell us what you are working towards and where you need support.