Nelon

Take a closer look at your brand

Six areas. A few useful questions.
A clearer starting point for the next conversation.

Your notes stay in your hands.

Your entries are used only on this page. They are not submitted to Nelon or saved by this tool. Download your notes before you leave.

Work through the six areas

Choose the description that fits today. All answers are optional. A short note is enough.

Can a customer find the information and the next step they need?

Look at your website and enquiry path. Check the contact details, service information and what happens after an enquiry.

Digital: your view today

Does your material explain the offer in language your customer understands?

Compare your website, company profile and proposals. Look for a clear offer, a recognisable customer and enough detail to support a decision.

Content: your view today

Does the business look consistent wherever a customer meets it?

Review the logo, presentation, imagery and templates across your main customer-facing material. Consider whether your team has the right assets to use.

Creative: your view today

Do your channels support the same message and customer conversation?

Consider which channels matter to your customers, what you share there and who responds. Check that the information reflects your current business.

Social: your view today

Is your difference clear alongside the alternatives your customer considers?

Compare the offer, positioning and supporting evidence. Note what you can explain more clearly without making claims you cannot support.

Competitor: your view today

What helps a prospective customer trust your business?

Look at relevant work examples, references and customer feedback. Check that the evidence is accurate, current where needed and appropriate to share.

Reputation: your view today

Choose what to tackle first

You do not need to address everything at once. Pick the issue that matters most to the business now.

Keep your notes

Download a plain-text copy to keep or share, or print your worksheet.

Nelon · Business review

Start with the issue in front of you

Send a short outline of your business and what you want to work on. You choose which notes to share.

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